Natural Skincare Is Booming
| Dr. Nalli Ramya - Author, Motivational speaker, Vishakhapatnam - 30 Sep 2021

As Covid-19 is changing the way we eat, meet and clean, the pandemic had an impact a large array of markets, including cosmetic and personal care products.

By Dr Nalli Ramya

The global market value for natural cosmetics and personal care expected a positive increase from almost 34.5 billion dollars in 2018 to roughly 54.5 billion dollars expected for the year 2027. These data are a proof of the growing importance of the natural and organic beauty market. In fact, the awareness of consumers on the type of products purchased is growing over time. 

This is especially the case when it comes to personal consumer goods. In the specific case of cosmetics, an always bigger share of consumers tends to purchase natural and/or organic cosmetics.

Organic personal care and cosmetic products mainly comprise plant ingredients and do not contain chemicals such as parabens, phthalates, aluminum salts and petrochemicals, which are potentially harmful to an individual’s health. Increasing beauty consciousness and health awareness are prime factors boosting the market growth.

Natural and organic cosmetics are greatly influencing and changing the cosmetics panorama. While “beauty” is still the main term that comes to mind when we think about cosmetic products, an increasing number of consumers expect to find “sustainable”, “environmentally friendly” and “ethical” qualities in the cosmetics they purchase.

Natural and organic cosmetics represent these in an authentic way as they are part of their core values and commitment not only to human wellbeing, but also to the protection of the environment and biodiversity.

Among all types, the skin care segment dominated the market in past few years and is expected to remain the same during the forecast period due to rising standard of living in emerging markets and inclined preferences towards beauty, increasing consumer concerns regarding the harmful effects of pollution and global warming.

It 's safe to say we are now more aware about what we put on our skin. With research suggesting that synthetic ingredients such as parabens (essential preservatives to stop skincare from expiring too quickly) and sulphates (surfactants which produce a lather) may cause irritation in sensitive skin, 'natural' has come to mean free from these components. It is also widely believed that natural ingredients are less polluting and therefore better for the environment.

As a result, natural skincare is booming. A 2019 study by Statista showed that 58% of female consumers in the US look for natural or organic products while shopping for beauty. In the UK, the phrase 'natural ingredients' (alongside 'without preservatives' and 'cruelty-free') is most searched for when consumers look for beauty products.

In modern marketing, the word “green” has become synonymous with “organic” or “healthy.” When a consumer sees the phrase “green cosmetics,” they will automatically make eco-friendly assumptions about the product or company.

For the consumer, the attractions of sustainable cosmetics outweigh extra costs or research. Three major draws of green cosmetics include environmental responsibility, increased effectiveness, and long-term health.

One of the main benefits of sustainable products is their kinder environmental impact.

Second of the main benefits is Natural and oleochemical ingredients are less likely to cause skin irritation or allergic reactions.

Thirdly of the main benefits is By choosing sustainable cosmetics, a consumer forgoes the stress and uncertainty of toxic, synthetic products and invests in their long-term health and beauty.

The COVID-19 outbreak has been a major disruption within the cosmetic industry. For consumers, the crisis emphasises again the importance of sustainability. The pandemic has accelerated some major changes that have been coming on for a long time.

As Covid-19 is changing the way we eat, meet and clean, the pandemic had an impact a large array of markets, including cosmetic and personal care products.

COVID-19 has increased consumer interest in natural & health products. Natural ingredients are gaining popularity in the cosmetics industry. And more and more often, cosmetic companies are formulating with such ingredients. Consumers are searching for natural products to improve their health and prevent diseases.

Dr. Nalli Ramya, CEO of Ramicos Cosmotics, Author, Motivational speaker, Vishakapatnam

Dr Nalli Ramya is an, Author, Poet, Otorhinolaryngologist and Neck surgeon (JIPMER), Pondicherry; An International motivational speaker on mental and physical health; Founder and CEO of the Cosmetic company RAMICOS; Receipant of various prestigious awards at national & International level. Brand Ambassador for CAPP (Campaign Against Plastic Pollution) 2021; International Women Organization, Tamil Nadu for health and beauty 2021; PINK INDIA to fight against breast cancer. nalliramya26@gmail.com


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