Atmiya University announces Saurashtra Region’s First Ever Family Business Conference
| Susmita Saurav, IOP Correspondent - 29 Mar 2022

#AUFBC2022 BY ATMIYA UNIVERSITY, RAJKOT

Family Business: Connecting Roots for Sustainability Routes

"Family Businesses have great history of promoting social and economic good. They can play significant role in driving global sustainability," said PP Tyagvallabh Swami Ji, President of Atmiya University, Rajkot

By Susmita Saurav

RAJKOT, MARCH 30, 2022: Atmiya University, Rajkot is organising Saurashtra Region’s first ever Family Business Conference, #AUFBC 2022 on 2nd of April, 2022 in Rajkot, Gujarat. 

The theme of the Conference is “Family Business: Connecting Roots for Sustainability Routes #AUFBC2022.”

The Atmiya University, through this conference #AUFBC2022 is trying to follow UNCTAD and FBN’s joint Family Business for Sustainable Development (FBSD initiative for sustainability. The key components of the UNCTAD-FBN initiative include the family business sustainability pledge, which advocates an environmental, social and governance roadmap that signatories agree to act upon.

Two-thirds of businesses worldwide are owned or managed by families, employing 60% of the world’s workforce and contributing over 70% of global GDP. Thus, the UNCTAD and the Family Business Network (FBN) have joined forces to mobilize and support family firms to embrace sustainability in their business strategies. The joint Family Business for Sustainable Development (FBSD) initiative is a first-of-its-kind partnership between the UN and the global family business community.

Entire Saurashtra region, which is part of Gujarat, is an industrial hub and many large family businesses, which are connected to global supply chains. Most of these businesses are known for their excellent business models, which have been matured and perfected through wisdom of generations. The collective sustainability impact of these businesses can be significant in realizing SDGs.

"Family Businesses have great history of promoting social and economic good. They can play significant role in driving global sustainability," said PP Tyagvallabh Swami Ji, President of Atmiya University, Rajkot. 

“Atmiya University, an institution with focus on universal human values and sustainable development, introduces first Family Business Conference (AUFBC 2022). Driven by the vision of ‘sustainable business is good business,’ the conference broadly aims to connect the family businesses for developing a roadmap towards collective SDG impact while also improving their business performance at the same time,” said Prof. Dr. Shiv K Tripathi, Vice Chancellor of Atmiya University, Rajkot.

Conference Focus Areas

  • High impact family business practices
  • Exploring the business models for larger good
  • Global trends in family business growth
  • Business models for harmony and prosperity
  • Lessons from past to shape future
  • Roadmap for new age family business

Conference Highlights

  • First conference in Saurashtra connecting family business to SDGs
  • Learning from global best practices in family business
  • 20+ internationally renowned speakers and experts
  • Bringing entrepreneurs, strategists, policy makers and experts together
  • Opportunities to network with 100+ participating entrepreneurs

Atmiya University

Established on April 13, 2018, under the Gujarat Private University Act 11, 2018, ATMIYA University carries more than three decades of higher education experience as group of institutions. With the divine blessings of Hariprasad Swamiji Maharaj, the university has evolved as a unique institution for value-focused education. Under the spiritual leadership of P.P. TyagVallabh Swamiji, the university is excelling as a model for wisdom-based education through integration ofJeevanVidya,Atmiyata (living in harmony with all) remains the core focus of the university.  The University, emphasizes to train young minds in consonance with the doctrines of higher education and human values. The aim of this University is to spread eternal happiness and to create a happy society in letter and spirit. The motto “SuhardamSarvaBhootanam’’ is an expression of willingness to attain harmony with each creation of the Almighty!

Spread in more than 23 acres campus at Rajkot city, the University offers educational programmes at Bachelor, Master and Doctoral (Ph.D) level in streams including Arts, Business, Commerce, Engineering, Pharmaceutical Science and Life Sciences. The multidisciplinary approach, global learning opportunities, focus on universal human values and sustainability, are some ther factors which make the university an institution with ‘Atmiyata’ at core.


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