IOP News Desk
Gurgaon, Nov 1, 2023. Allied Blenders and Distillers limited (ABD) is strengthening its focus on premiumization by launching a new business vertical called 'PremBrands'. This move is part of ABD's strategy to shift towards a higher value portfolio in the future.
The 'PremBrands' vertical will specifically concentrate on ABD's premium brand portfolio, which currently includes Sterling Reserve B10 Whisky, X&O Whisky, Srishti Whisky, and Kyron Brandy.
ABD has plans to introduce several more premium brands in the near future.
In addition to this announcement, ABD has appointed Ankur Sachdeva as the Chief Revenue Officer. Sachdeva will be responsible for reengineering the existing and new revenue streams to achieve rapid growth and improved product margins.
With over two decades of experience in the Alcohol Beverage industry, Sachdeva previously served as the President of Operations at Radico Khaitan, where he played a crucial role in their turnaround story.
He successfully developed on-premises capabilities, made CSD highly profitable, and established new business ventures.
Commenting on the occasion, Alok Gupta, Managing Director, ABD said, “At ABD we are very conscious of the imperative of being ‘future-ready’. We will stay agile to meet our strategic goals and deliver on the premiumisation agenda. The creation of the PremBrands vertical will ensure sharper focus on the higher value portfolio. I am delighted to have a seasoned leader like Ankur on board to steer the revenue and margin agenda for the company.”
Ankur Sachdeva, Chief Revenue Officer, ABD remarked, “I am thrilled to be joining ABD at this pivotal moment in its journey. I see immense potential in the company’s existing and new brand portfolio and the concentrated efforts towards premiumisation. I am eager to be a part of the exceptional team at ABD and contribute to its continued growth and success.”
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