Use Big Data to Improve Mobile App Development

By Mukesh Singh

People have been talking about big data, surely you’ve also heard of it, but do you exactly know how it can improve the mobile app development process? Let’s take a deep look over it.

Big data has left its impression on every industry comprehensively including Fintech, Healthcare, Retail, Education, Insurance and Marketing. Companies are using big data to know their clients more closely so they can successfully target consumers who might benefit from their products and can design and manufacture better products for their customers’ specific needs.

Many industry gurus have concluded that by 2020, the mobile application development company will be worth $20 billion, and with this increasing rate, the level of competition has also increased. However, this prediction can not achieve in the coming years without the flotation of big data.

Need Of Big Data In Mobile App Development

The importance of Big Data in mobile app development cannot be baffled. It allows companies to know more about their customers than ever before. All retail companies use Big Data to systematize their online stores, purchase histories and more to improve every aspect of the company.

Now, most of the mobile app development companies have started using Big data technology to improve their practice toward mobile app development. In the last few years, Big Data is growing bigger as the amount of data mobile users originate on a daily basis has gone beyond the petabyte levels.

Big data is not restricted to large businesses, means small to midsize companies can use this technology to manage the information of their daily activities such as expense, sales and inventory records, as well as invoices.

Benefits of Big Data in Mobile App Development

Major companies and research centers are using artificial intelligence and advanced analytics to exemplify and visualize massive amounts of data in productive ways. This can open up hidden patterns in markets and consumer behavior and help organizations to identify opportunities.

More about Speed Than Quantity

Instead of having unlimited amounts of information, Big Data only receive high-quality information in a timely manner that is important to your business. It also allows business owners to predict future trends by knowing every aspect of the business.

The more you know about your business, the better decisions you can make for your businesses. Without big data, it’s not possible to know the exact motto of the buyer of buying the particular thing. So to know your consumers closely, switch to Big data mobile app development, it will help you throughout the purchase journey and allow you to trace their footprints.

Enhance customer engagement

Big data is a driving force behind ML technology, it helps businesses to understand customers’ desires in a better way by improving the products according to their needs. If you are a businessman, might be you are thinking that you know your customers and what their likes and dislikes but Big Data can help you to know what your customers are really doing.

With the help of big data, you can capture customers’ behavioral information from any type of device, including laptops, desktops, smartphones, tablets and more.

Create advanced marketing campaigns

Big data helps is designing a perfect market campaign and to track the performance data. This information guide company’s for content strategy and its flow. For marketing purpose, Big Data holds a huge potential as it allows trendsetters to predict the upcoming trend of the industry. By opening the doors of all opportunities to know the customer intently, Big data has become the king, no matter how small data is, it has a story that matters.

Having all of this information and being able to analyze it properly allows you to send your target audience the right message that will get them to buy from you.

Make sense of social media 

Don’t underestimate the power of social media, it has a lot to do, so take advantage of every social media platform that makes sense for your business. Big data can be used to identify the people and brands who mentioned your business on social sites whether its a client review or complaints or unstructured data. Use these data to make smarter business decisions.

Use all social media platforms to leverage positive customer experiences, and make sure to reply to customers who mention your company as much as you can. By knowing your customers better and understanding how they interact with different social media platforms, you can find more attractive ways to sell your product to them.

Summing Up

There are copious sources of information are available and more pop up every day. In the upcoming days, we will see many businesses will shift their data to the cloud. The tools for big data have never been better than they are right now.

The amounts of information you can gather about your customers and the ways you can use it for the growth of your company is phenomenal. So, this is a time you can start using big data to skyrocket your business. Stay ahead of the game and take advantage of big data to drive sales and boost your business growth. (First Published on December 13, 2018, on LinkedIn. Reproduced with the consent of the author. https://bit.ly/2CiTeQ8)

(Author of this article Mukesh Singh is a result-driven techpreneur, known for innovation and unique mix of strategic, creative, operational and technical abilities. He is Founder and CEO of a dynamic IT solutions firm.)