Allahabad Bank launches Co-Branded Credit Card with SBI Card
- Mallikarjuna Rao, MD & CEO of Allahabad Bank reiterated Bank’s commitment to complete the bouquet of digital offerings to its customers.
By Didhiti Ghosh, Bureau Chief (Kolkata), INDIAN OBSERVER POST
Kolkata, March 29, 2019: The much awaited Allahabad Bank-SBI Co-Branded Credit Card was launched on the 27th of March 2019 at a function organized at the Head Office of Allahabad Bank in Kolkata.
This came after Allahabad Bank, one of India’s premier and the oldest public sector bank tied terms with SBI Card, India’s leading credit card issuer in February this year.
“Allahabad Bank had no previous credit card service for the customers, for which it has tied hands with SBI Cards in this new initiative. This service will also increase our Non Fund / Non Interest Income on the total resulting turnover, apart from leading to better customer service,” said Mallikarjuna Rao, MD & CEO of Allahabad Bank.
Mallikarjuna Rao, MD & CEO of Allahabad Bank while addressing reiterated about the Bank’s commitment to complete the bouquet of digital offerings to its customers. The dignitaries K Ramachandran & P R Rajagopal, Executive Directors of Allahabad Bank along with the MD & CEO of SBI Card, Hardayal Prasad in presence Rao unveiled the three variants of the co-branded credit card namely SIMPLY SAVE, PRIME and ELITE.
K Ramachandran & P R Rajagopal, Executive Directors of Allahabad Bank along with the MD & CEO of SBI Card, Hardayal Prasad in presence Rao unveiled the three variants of the co-branded credit card namely SIMPLY SAVE, PRIME and ELITE.
Earlier, in Feb this year, Allahabad Bank had entered into an agreement with SBI Card, one of the leading and established players in the country’s credit card market for the subsequent launch of Co-branded Credit Card for its customers.