COVID-19, Social Media and Women
| Madhu Kumari, Thought Leader, Patna - 24 Apr 2020

Not getting out of the house has contributed to more social media hours. Keeping in contact with friends and relatives, exchanging delicious meals, uploading throw back travel pictures and getting notifications on COVID-19-social media has come to our rescue more than ever and helped us cope with the quarantine. During quarantine the ongoing challenges such as Saree Challenge on Facebook and Dalgona Coffee has entertained and engaged the women during this difficult and stressful time. So, www.indianbserverpost.com brings the list of top 12 women entrepreneurs who made their carrier through social media and its trending.

By Madhu KUMARI

Jharkhandi Girl’s Menstrupedia

Aditi Gupta, Co-Founder, Managing Partner at Menstrupedia, friendly guide for healthy periods (https://www.menstrupedia.com). She is from small place of Jharkhand and it’s her brain child which provides a friendly guide to girls and women to maintain the health and hygiene and stay active and healthy during menstruation. It creates awareness through informative, entertaining and motivating content about periods through different media.

Bhopal Girl is YourDOST

Richa Singh, Conceptualizer & Co-Founder at YourDOST: Online Counselling & Emotional Wellness Coach (https://yourdost.com). She is from Bhopal and stared an online technology platform for online counseling and emotional support for mental wellbeing and emotional wellness. It is unique startup in India which connects people under anonymity with experts to share and discuss emotional issues and mental health.

Jamshedpur Girl’s Zivame

Richa Kar is the women behind Zivame an online lingerie shopping portal (https://www.zivame.com) and considered as one of the most influential woman entrepreneur in the country presently. She is a co-founder of Zivame and it is Bangalore based online startup for women lingerie retailing. She was born in Jamshedpur and from very conventional family. Started in 2011, this portal educates and motivates women about women apparel, active-wear, and intimate wear.

Bihari Girl’s YourStory

Shradha Sharma is the Founder and Chief Editor at Yourstory.com (https://yourstory.com), which is an online media platform for start-ups and entrepreneurs. It is India’s leading online media technology which has narrated more than 20,000 stories in 12 Indian languages of entrepreneurs which reaches to more than 10 million readers very month. Sharma was born in a small town in Bihar. She grew up in Patna.

Radhika’s Journey Started from Chandigarh

Radhika Ghai Aggarwal, one of the most innovative tech women entrepreneurs in India,  co-founded Shopclues.com in Silicon Valley in 2011. Radhika is the Co-founder and Chief Marketing Officer at India’s first and largest online shopping place Shopclues.com which sells technology item to jewelry. and is currently India’s first and largest fully managed marketplace with more than 7 million visitors every month, serving nine thousand cities, towns and villages in India. Before this, she ran a fashion blog based out of the Silicon Valley, USA.

Prior to this, Radhika worked with Nordstrom at its corporate headquarters in strategy planning and with Goldman Sachs in its Wealth Management group in New York and Menlo Park, USA. She has an MBA from Washington University and also holds a post graduate degree in Advertising and Public Relations.

Sabina Chopra’s Yatra

Yatra.com is the largest and famous online travel portal in India. Ms. Sabina Chopra is Co-Founder of Yatra Online, Inc. and serves as its Chief Operating Officer of Corporate Hotels. It was founded by Dhruv Shringi, Manish Amin and Sabina Chopra in August 2006. It is based in Gurugram, Haryana. Ms. Chopra has over 16 years of work experience, has through knowledge of all facets of the Travel BPO Industry and an extensive network within the Indian travel community. She served as an Executive Vice President of Operations at Yatra Online, Inc. Prior to Yatra, Sabina headed India based Operations of ebookers, Europe’s largest online travel company. She was responsible for setting up, transitioning and management of Customer Service, Sales, Air Ticketing, Hotel Sales, Email and Online Departments. The Sales teams, under her leadership, doubled the targets in less than 6 months. The fulfillment teams consistently met and increased customer satisfaction for the European countries based customers.

She has also worked with Japan Airlines, a Canadian Airline and her BPO work experience includes heading Operations for RAC (Aviva Plc) and Hewitt Associates. Sabina brings with her over 16 years of work experience, has through knowledge of all facets of the Travel BPO Industry and an extensive network within the Indian travel community. Her strengths are Operations and Delivery, Customer Care and Retention. Sabina holds a Bachelor of Arts Degree from Delhi University.

Hema Subramaniam’s Home Cooking channel

Hema Subramaniam is a blogger, author, chef and food consultant. She runs a Home Cooking channel on YouTube in different languages such as Telgu, Tamil and English with 1.02 million subscribers.  She started her journey from 2008 by creating videos for HomeCooking show. She also started an introductory online Indian Cooking class on https://www.21frames.in to make learners more confident and empowered. She has 5.5 million followers on facebook where she runs Home Cooking blogging. Her cooking show is featured on various channels such as BBC Tamil and Women’s Planet.

Chavvi Mittal’s Shitty Ideas Trending

Chavvi Mittal is an Indian actor who co-founded Shitty Ideas Trending, the digital content platform with her husband Mohit Hussein. She also runs Being Woman with Chavvi Mittal on YouTube with 43.1k subscribers and facebook with 4.9 million followers. Shitty Ideas Trending with 1.63 million subscribers where they featured unique, witty, humorous and funny videos of married person’s relationship.

Famous and Leading Women YouTubers in India

As per the report published on Shethepeople the women’s channel on September, 2019 that India has 120 women YouTubers with over one million subscribers in 2019 as YouTube a video sharing website has revealed recently.  In 2016, there was only one woman YouTuber with over one million subscribers in India and in 2017, the number of women YouTuber grew to three in number in content creation.

India’s Top Women YouTubers

Satya Raghavan, Director, Content Partnerships, YouTube in India has said that Indian female YouTubers are creating content in male –dominated categories such as technology, automobiles, sports, gaming etc. Moreover there content are not limited to lifestyle, humor, culinary or health.

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ABOUT THE AUTHOR:

Madhu Kumari is an Asst Professor and Coordinator, Trg. and Placement in the Dept of Journalism and Mass Com at Banasthali Vidyapith, Raj, India; Also worked as coordinator in Patna Women’s College; UGC NET qualified with 10 yrs of teaching experience; E: madhu.kurji@gmail.com

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