The prevalence of international media on the internet and small media organisations in the country has played an important role in disseminating factual and more nuanced information, but unfortunately, these platforms do not have the vast access that big corporate media platforms are privy to.
In this regard, the centre government sought a direction from the Supreme Court on 31 March that “No electronic/print media /web portal or social media shall print/publish or telecast anything without first ascertaining the true factual position from the separate mechanism provided by the central government” (Livelaw News Network 2020).
Since most of the people are at home during the lockdown, it is natural to see a growth in media consumption as well.
People are using various media platforms for COVID-19-related information, but what is provided is far from factual and does not further a critical rational discourse.
According to a research study by Stefan Hall and Cathy Li for the World Economic Forum sheds light on some metrics that do so, as well as calling for new thinking on improved criteria.
One of the most direct ways to gauge value is engagement, and on this front media is doing well.
Between 80% and 90% of us read, watch or listen to news and entertainment for an average of almost 24 hours during a typical week.
It’s no surprise that engagement with media is high, considering the variety of quality providers there are today.
The pandemic is also threatening an already-deteriorating economy, which also demands a thorough investigation beyond the official narratives.
The media, however, has worries related to its own economic situation.
Print media, especially, is dealing with a resource crunch, dwindling advertisements, and worries of reduction in circulation and readership.
With concerns of job security, inadequate resource support, and abuses faced by the police, many journalists are putting their health at stake to cover the COVID-19 situation.
Bhupen Singh further explains the fact that, majority of Indian media is under corporate control; there are many counter-voices both within and outside this grouping.
Thus, the Indian media scope has become a battleground of ideologies. Many of these alternate counter-voices have raised genuine issues of social concern during the pandemic outbreak.
The prevalence of international media on the internet and small media organisations in the country has played an important role in disseminating factual and more nuanced information, but unfortunately, these platforms do not have the vast access that big corporate media platforms are privy to.
Hence, the media has become a tool of propaganda and sensationalism. Some television news channels see a Chinese conspiracy in the spread of COVID-19. In such a “positive” atmosphere, the news related to labourers’ mass exodus and the markaz was mostly presented due to its sensational value.
In the view of increased consumption of media during self isolation and hunger for more updated and analytical information everyday passing, the role of media has become more noticeable and significant.
With the recent review studies and research it has come into notice that media has emerged as a more reliable tool of spreading information during these times of crisis as:
· A source of reliable information.
· An influence on the public response to the outbreak.
· A marketing platform.
· A powerful way to bring positivity to a scary time
In this way, the concept of “New Normal” has started paving the way for present and future generations. The New Normal, who is prepared to embrace change, aspiring to acquiring new skills, accepting the alternative ways of communication and redefining success, is in the process of adoption. In the times to come, there would be limited gathering, travel restrictions, remote working and mix life balance.
E-commerce and digital media platforms will take a fold so the role of media also becomes very much important in such times, where the social transformation and commitments are taking new shape.
COVID-19 pandemic comes with opportunities as well as challenges for the communication and new-media sector and credible new of utility delivered in a sustained, calm and reliable manner serves people in a meaningful and helpful way.
Besides, to better control infectious diseases a better understanding of the mass media on the uptake and waning of social distancing practices is needed.
Disclaimer: The opinions expressed in this article are the personal opinion of the author. The facts and opinions appearing in the article do not reflect the views of Indian Observer Post and Indian Observer Post does not assume any responsibility or liability for the same.
Representational Image - Vinod Dua, Courtesy - National Herald / Social Media
ABOUT AUTHOR
Dr. Preeti Singh is Sr. Asst. Professor, Amity University, Haryana. She is having over 10 years of Research & Teaching experience in different universities including Amity University, Noida, Guru Gobing Singh Indraprastha University, Delhi, and Kurukshetra University, Haryana; Ph.D. in Journalism and Mass Comm, M.Phil and PG Diploma (Advertising & Public Relations); UGC-NET qualified; Authored a Book titled “Women and Television: Television Viewing Behaviour of Rural Women”; A Prasar Bharti certified (‘Vaani’) broadcaster cum Compere with AIR for last 10 years; Life member,