South Indian Actress and Covid Warrior Varalaxmi Sarathkumar gets Global Support from MARS
| IOP Desk - 13 Jun 2021

South Indian Actress and Covid Warrior Varalaxmi Sarathkumar gets Global Support from MARS

Global Brand Mars has announced to donate $100K to support her NGO Sankalp Beautiful World and Save Shakti Foundation, with aims to help over 10,000 people in Tamil Nadu

By P. Vishwanath Rao

Hyderabad, June 13, 2021:

For millions of people, she has been a big film star! But now millions of people across south India regard her as Devi or Deity! And this is because of her kind service to the society affected with Covid19.

South Indian Actress Ms Varalaxmi Sarathkumar who has conquered the heart of million of Film lovers not only through her films, but also through her 24/7 Covid Helpline, has got a major boost up by Global Brand Mars, which has announced to donate $100K to support her NGO Sankalp Beautiful World, with aims to help over 10,000 people in Tamil Nadu.

Reacting happily on Mars announcement, Varalaxmi tweeted “Thankkk you so much #mars for your amazing gesture!”

Ms. Varalaxmi Sarathkumar started 8 numbers which works all round 24/7 looking the requirements of the patients and their attendee. Helpline was started jointly by her Foundation Save Shakthi and also International Human Rights organization (IHRO) with 172 Volounters across Tamil Nadu and 150 Volounters in Telengana to help the communities in battling the current health crisis due to Covid19.

Right now the Helpline number is working in three districts of Tamilnadu full fledged and covered about 300 plus patients too. Helpline will be more modified shortly as both the organization will be jointly working in some areas from July 1'st 2021.

As Ms. Chhaya Devi mother of Ms. Varalaxmi Sarathkumar is an Animal lover.  They had given two tons of Food to Chief Minister of Tamilnadu. 

Ms. Varalaxmi Sarathkumar and Ms. Chhaya Devi thanked IHRO World Chairman Dr. Nem Singh Preemi for his co-operation in this mission. 

About 500 PPE kits will be distributed jointly by both the organization to the Volounters who are in Cremation across Tamil Nadu shortly in the end week of June. 

Mars, Incorporated the global pet care, food and confectionery business responsible for producing some of the world’s best-loved brands such as ORBIT®, DOUBLEMINT®, M&M’s®, SKITTLES®, SNICKERS®, TWIX®, GALAXY® and PEDIGREE®, has pledged to offer critical medical equipment worth $100K as part of its ongoing efforts to support the community in battling the current health crisis in India. In partnership with Sankalp Beautiful World, Mars aims to help over 10,000 people in Tamil Nadu.

Addressing the need for medical equipment raised by medical professionals on the frontline, Mars has provided the sameincluding70 oxygen concentrators for patients in hospitals as well as home quarantine, 200 oxygen masks and200oxygen central pipeline flow meters, amongst others. This support has been extended in Chennai , Madurai, Tutcorin, Coimbatore, Trichy, Tirunelveli and Erode.

Mr. Kalpesh R Parmar, General Manager, Mars Wrigley, India said, “The past few months have been Difficult and times like these, require us to step up and support one another. Mars has always been committed to India and the health and well-being of our communities is our priority. We have been working with frontline workers and communities in different parts of the country since last year, and this initiative is another step towards ramping up the medical infrastructure in Tamil Nadu. It is heartening to see everyone rallying together to help in whatever way they can.”

Talking about the initiative, GouthamChander, Founder & CEO, Sankalp Beautiful World, said, “Mars’gesture to support front line workers, health care professionals and patients with oxygen concentrators and medical aid is timely. We are indeed thankful to the company.”

This support is a part of many such initiatives being undertaken by Mars not only for the wellbeing of its workforce, but also for the communities where it operates and sources its ingredients. Mars had earlier rolled out a series of comprehensive health & well-being initiatives, benefitting more than 6,000 Associates, contracted workers and people who support the business in India. This includes corporate vaccination sponsorship for Associates and their family members and contractors to help and encourage them to take this significant step in fighting this battle, along with other support measures.

Through its partnership with Sankalp Beautiful World, Mars has reached out to over 3.75 lakh covid warriors and over 20,000 stray animals have been fed since last year with 10.5 tonnes of dog and cat food from Pedigree.


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